Tiffany & Co.-Global Marketing Intern
About Tiffany & Co.
In 1837 Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence.
During the 20th century fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.
Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality. The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach.
About the position
The Global Marketing Intern will support the Global Marketing team in the development and delivery of key strategic initiatives that are both brand building and deliver against commercial goals. This person will have the unique opportunity to experience marketing programs at different stages in the 360 process- from briefing, to creative development & production, to toolkit deployment and launch and wrap reporting.
Dates: This position will begin on June 5th and end on August 11th. Candidates should be available to work for the entire 10-week program.
Location: This position is based out of our New York City corporate office.
Salary: Compensation for this position is $25 per hour working a total of 40 hours per week.
Responsibilities
Initiative Development
Support the development of multiple global marketing initiatives from 360 brief generation through to the development and deployment of their global asset toolkits.
Be immersed in consumer insights that help inform an initial project strategy and brief
Maintain activation calendars and similar planning documents that are crucial in launching a successful marketing program
Perform competitive analyses and market assessments as needed to support the projects at hand, thinking creatively beyond adjacent jewelry brands for ideas and inspiration
Contribute to presentations and materials for internal calls with Regional Marketing Leaders and cross-functional teams
Business Analytics
Experience the campaign reporting process, using data across sales, media, email, PR ecommerce and more to develop learnings on “what worked” and “what didn’t” to inform future projects
Cross-Functional Partnerships
Build a deep understanding of our cross-functional stakeholders that contribute to bringing a 360 initiative to life. Exposure to teams may include but are not limited to Client Development, Email, Site Content, Visual Merchandising, Media and Category Management
Qualifications
Be interested in luxury marketing, retail and/or consumer behavior
Enjoy writing and feel comfortable navigating Microsoft Word and PowerPoint
Be curious about data and how both “art” and “science” play a role in the marketing function
Have strong attention to detail to support the team deliver exciting and innovative marketing programs
