Spotify- Social Media Lead, Music
About Spotify
At Spotify, our ambition is to bring all the world’s audio to as many people as possible around the world. But as audio has expanded from music to podcasts, audiobooks, and beyond - so has a creator’s ability to monetize and distribute their work. From monthly subscriptions to membership apps, creators are finding new ways to grow their audience - and we want to bring all of this content to Spotify. In the coming years, Spotify will redefine what it means for creators to monetize their work, as well as how listeners discover and gain access to that paid content.
About the Position
Spotify is looking for a Social Media Lead to helm our Music content strategy for the Global Social team.
On a day-to-day basis, the Social Media Lead - Music (SML) will supervise Music-centric social media campaigns. They lead and encourage their team while maintaining trust and collaboration with key partners.
The SML and their team collaborate on campaign strategies with executives, music artists and managers, Brand and Creative teams, and creative agencies and more. These campaigns should clearly position Spotify as being at the forefront of music, audio and Gen Z culture. The SML works closely with other members of the team to find opportunities to extend and expand campaign moments for the benefit of the Spotify brand and talent.
The ideal candidate has a deep knowledge of social and experience being responsible for a forward-thinking team of social strategists. They have an understanding of evolving digital landscapes, how streaming services are connecting artists and audiences in new ways, and how this presents opportunities to take the celebration of new music and fandom to unprecedented heights. They should seek to be a mentor for their team, a partner for their collaborators, and a driving force for impactful social strategy across initiatives big and small.
Success in this role hinges on the ability to balance the desires of stakeholders and their differing priorities, while innovating the ways in which campaigns benefit brand awareness and love across platforms. The SML will have the skills vital to achieving consensus in a highly collaborative environment, managing short-term campaign goals and long-term brand goals simultaneously. Most importantly, they must love the ever-changing worlds of social media and entertainment.
What You’ll Do
Track and monitor the health and success of the social aspect of all global music campaigns, initiatives, and evergreen activations.
Work closely with internal collaborators such as the Music Marketing Team, the Artist, Label, and Promotions team, and the Brand team to develop social media campaigns that demonstrate value in partnering with Spotify on music promotions.
Partner with external music partners such as artists, labels, and managers on social campaign strategies that eventize tentpole releases, live events, and other impactful music moments.
Develop and distribute documentation from social briefs, strategy decks, and engagement calendars across industry-standard tools such as Google Docs, Sprinklr, and Airtable.
Act as the global point of contact for social reps in all territories, making sure they have all necessary information and assets to participate in global campaigns. This includes working closely with regional counterparts on localization and regional rollout of social media campaign assets associated with global campaigns.
Leverage human, cultural, and audience insights to develop impactful social campaign concepts to be implemented by your team or supporting agencies.
Handle work streams between in-house creative teams, external agencies, and Global Social teams to deliver impactful strategy.
Lead cross-functional interactions with key collaborators and high-visibility partners, including internal and external influencers/talent.
Who You Are
Deep experience working in social media with knowledge of and passion for all platforms
Mentorship-minded with a history of inspiring a group of talents, supporting their growth, and ensuring a strong team collaboration both within the team and across partners
Excellent communicator who is able to coordinate disparate conversations and multiple needs into a measured, impactful strategy
Able to distill sophisticated cultural moments and trending conversations into concrete strategies and qualitative findings
As comfortable on the red carpet capturing a moment for Tik Tok as you are at home directing a crew to capture remotely
Excellent at collaborator management, both with large internal teams and external talent
A strong strategic sensibility and ability to translate social plans to collaborators from a variety of backgrounds and skill sets
Where You’ll Be
Where in the world? For this role, it can be within the Americas region in which we have a work location and is within working hours
Working hours? We operate within the Eastern/NY time zones for collaboration and ask that all be located in that time zone
Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
Our Global Benefits
Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off - fully paid - for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.
Spotify On Tour, join your colleagues on trips to industry festivals and events.
Life at Spotify
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
Global COVID and Vaccination Disclosure
Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
This position is not eligible to be performed in Colorado.
