Pacsun- Digital Marketing Coordinator
About Pacsun
Who is Pacsun?
Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more, we offer a unique range of product that all youth can express themselves through. We have worked with celebrities such Emma Chamberlain, Storm Reid, Jules LeBlanc, and A$AP Rocky to curate exclusive product. Pacsun ranks #3 as a favorite apparel brand amongst teens - #1 amongst women and #4 amongst men. We have a reach of 1.6M followers on TikTok, 2.5M followers on Instagram and over 380K followers on Twitter.
We are committed to continuously learn and take action through philanthropic initiatives and outreach to support and partner with organizations that align with our company values of good mental health, diversity, and equality.
We believe in and understand the importance of using our voice, platform, and resources to inspire and bring about positive development in our local and global communities. Through meaningful partnerships and engagements, our goal is to inspire and positively impact the people around us, near and far.
About the position
The Digital Marketing Coordinator will be responsible for supporting the day-to-day execution of Paid Search, Display, Social Advertising and Affiliate marketing channels. This person will partner with internal and external teams to ensure that each marketing channel aligns with current business and marketing needs. Cross-functional communication between Digital Marketing, eCommerce, Creative, Merchandising, Buying, Planning and Brand Creative teams is also a critical aspect of this role.
Responsibilities
Support any coordination needs of Paid Search, Display, Social and Affiliate marketing channels
Plan, coordinate and deliver creative assets to appropriate partners and vendors
Manage and disseminate marketing promotional calendar for cross coordination
Keep internal stakeholders and vendors informed on project status and details
Contribute to digital marketing strategy, tracking and analysis
Manage paid media key initiatives tracker
QA and optimize marketing campaign experiences
Assist pulling relevant campaign data to report on KPIs
Identify and apply process improvements
Stay abreast of digital marketing trends and actively share new insights
Qualifications
Bachelor’s Degree, preferably in Marketing and/or Business
1-3 years’ experience in digital marketing and marketing analytics
1-3 years within an ecommerce environment- retail, apparel and omni-channel experience a plus
Must be hands-on, analytical and capable of delivering results in a fast-paced environment.
Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
Excellent written and verbal communication skills
Self-starter and able to solve medium to complex problems
Knowledge of Analytics Systems ie. Adobe Ominiture, IBM Coremetrics or Google Analytics
Strong Excel skills
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Pac Perks
Flexible work options
Dog friendly office environment
Beverages and snacks provided daily
Onsite gym, volleyball court, ping-pong tables, and a skate park available on campus
HQ workforce of 60%+ people of color
$1,000 referral incentive program
Associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees through 2021
Employee perks throughout the year
Visit our LinkedIn page to view many articles regarding our leaders and current initiatives
*Please note that some perks/amenities may not be available and/or may be modified at the Company’s sole discretion during the COVID-19 temporary work-from-home period.
