HEYDUDE - Manager, Social Media
About HEYDUDE
HEYDUDE crafts comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE puts diligent attention to detail and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its ultra-light comfort and casual yet versatile style is a winning combination. In February of 2022, Crocs, Inc. acquired HEYDUDE , a casual footwear brand with very high growth and profit. This acquisition not only adds an outstanding brand to the Crocs portfolio, but will provide a wealth of opportunity for collaboration, career growth, and best practice sharing across the two brands.
About the Position
We’re seeking Manager, Social Media with a deep passion for content and community to lead our social media strategy and implementation. This person is a digital native, exhibiting creative judgement and a strong POV on social media marketing. They know the ins and outs of all social platforms and are overflowing with ideas for ways the brand can punch through the noise. This person knows the latest trends, memes, pop culture achievements and, most importantly, exhibits the judgement to know how or even if HEYDUDE should use these moments.
This collaborator role offers a hybrid work environment: ~3 days a week in our MA office!
Responsibilities
Lead a team of talented professionals by means of performance management, project allocation, and encouraging a culture where everyone is welcome and seen
Builds and leads the brand’s organic social media and content strategy
Develops HEYDUDE's social media plan and calendar that supports strategic brand objectives and seasonal campaigns
Coordinates with internal and external partners to build, curate and handle publishing of relevant, original and high-quality content that can be used across social and other digital platforms
Continual measurement and analysis of social media efficiency including ROI to guide delivery of useful optimization recommendations to improve performance and drive growth
Harvests social listening to share consumer insights with the team
Regularly supervising and maintaining a deep understanding of social media trends, capabilities, shifts in algorithms, and emerging platforms
Leverages social analysis to provide direction/feedback on social content to Creative team for marketing campaigns.
Collaborates with Partnership Marketing on influencer strategy, and guides the implementation of it across social
Partners closely with Brand Marketing and eCommerce to ensure alignment of storytelling, and support of key objectives
Coaches and develops an extraordinary team, encouraging a culture where everyone is welcome and seen, failing fast and forward is applauded, collaboration is loved, and, last but not least, everyone is sharing a ton of fun and laughter in the midst of working hard for each other and this brand
Qualifications
People management experience
Intricate and knowledge of key global social platforms
Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
Consistent record to develop and run cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales.
Sophisticated analytical skills, ability to translate complex data into useful strategy
Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills.
Agency management experience is a plus
Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously
Deeply committed to mentoring and managing a team that delivers phenomenal results, and equally important, develops a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way. Culture eats strategy.
More information
HEYDUDE is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
Title: Manager, Social Media
Job Level: Manager level, Professional Individual Contributor
Career Level: CL6
Salary Range: $105,000 - $120,000
Workplace Persona: Collaborator (Work from our Westwood office ~3 days a week)
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
