HEYDUDE - Paid Media Specialist
About HEYDUDE
HEYDUDE crafts comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE puts diligent attention to detail and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its ultra-light comfort and casual yet versatile style is a winning combination. In February of 2022, Crocs, Inc. acquired HEYDUDE , a casual footwear brand with very high growth and profit. This acquisition not only adds an outstanding brand to the Crocs portfolio, but will provide a wealth of opportunity for collaboration, career growth, and best practice sharing across the two brands.
About the Position
HEYDUDE is looking for a consumer-focused and data-driven Paid Media Specialist to join the fastest growing brand in the footwear industry! This person is a self-starter who is eager to learn and grow their career in digital marketing. Reporting to the Director of Digital Marketing, the Paid Media Specialist will be responsible for setting the strategy and advising our agency partners across a variety of paid media channels including but not limited to Paid Search/SEM, Social Media, Affiliates, Display and SEO.
Responsibilities
Build retention strategies and campaigns that will be activated across email, SMS, direct mail, retargeting and loyalty program.
Drive revenue for the HEYDUDE brand and improve return on ad spend through optimizing existing campaigns and launching new marketing channels.
Partner with the creative team to develop compelling messaging and engaging content that adheres to advertising best practices.
Function as the main point of contact for all agency partners, leading weekly calls, planning campaign launches and providing strategic direction.
Conceptualize and complete key testing initiatives across multiple marketing channels such as A/B creative testing, incrementally testing and other platform beta opportunities.
Conduct weekly and ad hoc performance reporting providing concrete insights to senior marketing leadership
Qualifications
2+ years of professional experience in Marketing/Advertising
Experience in one or more of the following: Google Ads, Facebook Ad Manager, Tiktok, Snapchat, Pinterest, Google Analytics, Brightedge, SEM Rush, Impact Radius, Criteo or similar platforms.
Excellent Excel skills a requirement
Strong analytical skills
Agency experience a plus
Thrives in fast-paced environment and comfortable with ambiguity
Excellent teammate that understands what it means to win together
More information
HEYDUDE is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
Title: Paid Media Specialist
Job Level: Individual Contributor
Career Level: CL4
Salary Range: $60,000-75,000
Workplace Persona: Collaborator - Work from our Westwood, MA office ~3 days a week.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
