Anthropologie Weddings - Digital Marketing Retention Coordinator
About Anthropologie
A wedding destination, exclusively from Anthropologie
Anthropologie Weddings is a destination for the bride in search of uniquely beautiful ways to celebrate a uniquely beautiful love story. Care of Anthropologie, we focus on curated collections to inspire and bring joy to the bride, the wedding party, and the wedding guests. Since launching on Valentine’s Day in 2011, we’ve offered a modern, true-to-your-love sensibility that’s endlessly romantic – and that you won’t find anywhere else.
About the Position
Anthropologie Group is seeking an individual to execute retention marketing channel strategy for Anthropologie, Anthropologie Weddings & Terrain. This includes email marketing campaigns, calendar management, and weekly/monthly/ad hoc reporting. The ideal candidate is passionate about the Anthropologie brand, and is a team player who will have a shopkeeper mentality/strong sense of responsibility for their managed channels. They should have the ability to think critically with a desire to grow their career in the digital media landscape within the retail vertical.
Responsibilities
Execute retention strategy across email, web, and app, ensuring the implementation of best practices to maximize deliverability and maintain appropriate segmentation and cadence for our customers
Assist in the management of the monthly retention channel marketing calendar
Work to become an expert on Anthropologie audiences and segmentation, partnering with the Analytics Team to provide relevant audience data and recommendation
Contribute to reporting and enhancing processes and campaign performance
Work with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of emails, push notifications, etc.
Stay up to date on email best practices and research the competitive landscape to identify new opportunities
Partner with key external vendors
Qualifications
1+ years of relevant experience
Passion for the Anthropologie brand and consumer experience
Excellent communication skills: ability to liaise effectively between teams, external vendors, and management
Analytical mindset, ability to analyze data and surface insights and optimizations, intellectual curiosity, a customer-centric and data-driven mindset
A collaborative, ‘team-first’ attitude alongside an entrepreneurial mindset and willingness to move quickly
Salesforce Marketing Cloud or similar ESP experience highly preferred
HTML experience is a plus
Additional Information
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
