American Eagle Outfitters- Coordinator, Aerie Digital Marketing
About American Eagle Outfitters
American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products.
AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries.
About the Position
Digital Coordinator position to support the Aerie Brand Channel Management team with a focus on the digital channels inclusive of the website, email and #AerieREAL life blog. This position will support the planning and execution for all digital marketing for both the Aerie and OFFLINE by Aerie brands.
Responsibilities
Assist Digital Brand Team to sustain and grow the Aerie business through all digital platforms; website, app, email, mobile, #Aerie Real Life blog
Work with manager to develop seasonal online/multi-channel marketing plans/ initiatives for aerie.com that support overall brand strategy and provide return on investment
Manage email plan execution from to plan to hand off
Support Design and Copy teams with day-to-day communications and content coordination
Assist with asset routing, campaign communications, creative trafficking and interface maintenance including creating and uploading lease-line offers and exclusive offers
Assist Manager with management of business priorities and updates to ensure seamless communication across Design and Copy teams
Collaborate and build strong relationships with cross-functional partners to improve overall marketing campaigns and promotions
Become the lead on competitive recapping including product features, creative, promotional marketing, etc. and present your findings and recommendations for the Aerie brand to team on an ongoing basis
Maintain weekly digital creative reports and historical marketing documents.
Assist Manager with the management of the #Aerie Real Life blog including but not limited to planning digital marketing support for posts, initiatives, project brief creation, asset management, and brainstorming new creative content.
Work closely with management, Business Strategies, CRM, Email and Direct Merchandising teams to deliver an integrated marketing plan for online, outlining objectives, promotions, major initiatives, and customer strategies.
Other projects and responsibilities as required
Qualifications
BS/BA or equivalent work experience
2+ years of relevant marketing experience
Excellent communication skills; written and verbal
Ability to think strategically
Knowledge of digital marketing competitive landscape
Results driven, self-motivated, goal-oriented
Attention to detail and deadlines, ability to react quickly to change
Ability to work independently and thrives in a fast-paced environment
Ability to work collaboratively and build strong partnerships with cross functional teams
Working knowledge of Figma, Canva, Google Suite, WordPress, & InDesign is a plus
Pay/Benefits Information
Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
AEO may also provide discretionary bonuses and other incentives at its discretion.
Other information
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.
