Rare Beauty - Assistant Manager of Social Media and Content
About Rare Beauty
Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!
About the Position
The Assistant Manager of Social Media & Content, reporting to the Consumer Marketing Manager, will be responsible for bringing the brand to life across all vertical social platforms through best-in-class content. Including day-to-day community management and culturally relevant campaign activations that drive brand loyalty and growth.
Responsibilities
Lead day-to-day channel management and operation including community management, copywriting, and content publishing across vertical social platforms (Instagram Stories, Instagram Reels, and TikTok, TikTok Live)
Ideate and create highly engaging content, ensuring it ladders up to the brand content pillars and helps fuel channel growth and engagement
Produce, film, and edit organic video content into social assets that can be syndicated to across platforms, retailers, and relevant partners
Appear on camera as in-house talent on social activations including TikTok Live, Instagram Live, online Sephora events, and community events
Capture content on site for all influencer and brand events
Manage the visual content calendar, creative briefs, and asset delivery in partnership with the Consumer Marketing Manager and Social Content Coordinator
Utilize analytics platforms and survey competitive landscape to share insights and cultural trends in real-time
Manage the content creation and curation process (including photo and video shoots) for organic and paid social alongside the Consumer Marketing Manager
Manage and utilize social media analytics tools for variety of team projects including monthly reports, launch reports, content deep dives, and competitive benchmarking
Present social media performance and competitive findings in monthly team meetings
Conceptualize, plan, and edit social photoshoots in partnership with the Consumer Marketing Manager
Develop content briefs for in-house talent to film social content
Collaborate with Sephora, Marketing, Sales and Creative teams for content and campaign development that align with global brand objectives
Share emerging channels and opportunities to continue to be a digital first brand
Additional responsibilities as required
Qualifications
2-3 years in Social Media Marketing or equivalent experience
Immersed in the TikTok landscape and understands the algorithm, best practices, and trending content for creating engaging content
Strategic, proactive and has a keen attention to detail
Creative, innovative personality that is always thinking outside of the box
Experience with community management, customer service and social engagement
Strong photography and videography skills—ability to tell stories and create compelling content
24-7 pulse on all things Gen-Z and is well-versed on the latest social media trends, platforms, and services
Entrepreneurial self-starter with a “roll up your sleeves” attitude
Excellent copywriting skills that can effectively merge brand voice and cultural trends
Experience with Adobe Creative Suite (Photoshop, Illustrator, After Effects), Final Cut Pro or similar editing software
Must live in or near Los Angeles, CA
Additional Information
PHYSICAL DEMANDS
Prolonged periods sitting at a desk and working on a computer.
