Ralph Lauren- NA Marketing Lead, Lauren
About Ralph Lauren
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
About the Position
The North America Wholesale Marketing Team at Ralph Lauren is looking for a Lead, Lauren Brand Marketing to oversee the development and execution of our omni marketing strategies for the Lauren apparel and accessories brands in North America.
This position will lead and own relationships with sales, planning and merchandising teams as well as external partners/wholesale accounts. You will work closely with the Head of Wholesale Marketing and the executive team to establish and implement seasonal marketing which support key product and business strategies across all wholesale accounts. This role will also work closely and collaboratively with Global Marketing and RL Agency to align divisional marketing strategies with our global brand image.
Candidates should be strong strategic thinkers with the ability to problem solve, navigate complexity and work cross-functionally to identify sales driving and brand enhancing initiatives.
This position reports into the Head of Wholesale Marketing.
Responsibilities
Build brand desirability & develop marketing campaigns that support the NA wholesale business goals
Support Head of Wholesale Marketing on the alignment of strategic marketing campaigns and lead omni-channel activations, which include:
Seasonal Marketing Strategy Development
Advertising & Asset Creation
Digital Marketing & Media Campaigns
Coop Advertising
In-Store Collateral
Events and Activations
Serve as the lead contact with internal and external teams in the development, execution and communication of marketing materials to support all wholesale marketing needs:
Clearly write strategic creative briefs and recaps
Seasonal shot list development
Manage all budgets and timelines
Collaborate with accounts, Sales, Wholesale Digital, Merchandising, Media, RL Advertising, Global Marketing, PR, Retail Development, Creative Presentation, Licensing
Manage retailer produced digital media & coop campaigns, including wholesale.com digital marketing placements both brand led and editorial integration
Partner with accounts to collect metrics/reports and understand trends/benchmarks; apply critical lens to metrics/reports and identify areas to optimize. Communicate learnings internally to inform future strategies
Develop knowledge of business, competitive landscape and growth strategies to inform marketing planning
Negotiate marketing support in-line with business growth goals; partner with accounts and internal consumer insights teams to understand best practices and benchmarks to apply
Partner with other Families of Business to execute cross-divisional programs
Prepare polished and thorough recap documents, including measurement against campaign objectives, ROI and campaign learnings/opportunities. Prepare and deliver presentations to a variety of audiences.
Monthly marketing budget forecast for Lauren RTW, Dresses, Handbags and Footwear
Experience, Skills & Knowledge
Experience in a multi-channel marketing role
Online marketing/e-commerce experience with strong understanding of wholesale
Campaign style-out and shot list management experience
Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis
Strong analytical, project management and communication skills
Highly organized, detail oriented and focused. Ability to multi-task with appreciation
Ability and drive to identify and develop relationships with key internal and external partners
Desire to develop talent and foster growth among junior team members
Proficiency in PowerPoint, Excel, Word, Adobe Suite
More information
Ralph Lauren is dedicated to providing a comfortable and consciously inclusive work environment for everyone regardless of gender identity and expression, race, religion, national origin, sexual orientation, age, marital status, disability, or any other category protected by applicable law. If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Ralph Lauren, please contact Global People Practices at globalpeoplepractices@ralphlauren.com.
