Patagonia- Retention Marketing Specialist
About Patagonia
Patagonia’s Mission Statement
We're in business to save our home planet.
Our Reason for Being
At Patagonia, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it.
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature.
As the climate crisis deepens, we see a potential, even probable end to such moments, and so we’re fighting to save them. We donate our time, services and at least 1 percent of our sales to help hundreds of grassroots organizations all over the world so that they can remain vigilant, and protect what’s irreplaceable. At the same time, we know that we risk saving a tree only to lose the forest—a livable planet. As the loss of biodiversity, arable soils, coral reefs and fresh water all accelerate, we are doing our best to address the causes, and not just symptoms, of global warming.
Staying true to our core values during forty-plus years in business has helped us create a company we're proud to run and work for. To stay in business for at least forty more, we must defend the place we all call home.
About the Position
The Digital Media, Paid & Purpose team is responsible for digital marketing with goals of acquiring and retaining Patagonia customers and brand enthusiasts. This position will support retention initiatives, with the focus on our email and SMS programs. The Retention Marketing Specialist will support the retention marketing process post creative hand-off. They will be responsible for ensuring emails are set up, segmented, and deployed without error, and will be responsible for analyzing performance, highlighting trends, and making recommendations that inform our retention marketing strategy.
The ideal candidate for this role is someone who understands the broader email marketing landscape and has a passion for digital activations. They will partner with the creative, marketing and operations teams. Success in this role will require strong verbal and written communication skills and the ability to synthesize the findings from analyses for different audiences.
Responsibilities
Send pre-deployment messaging tests: QA email creative, dynamic personalization, and landing pages in partnership with Customer Experience and Digital Operations teams
Build out audience segments per campaign based on campaign briefs, historical performance, and content
Serve as the point of contact for technical issues, working with ESP support to implement solutions and communicate resolution to stakeholders
Channel the voice of the customer throughout email creative feedback loops, ensuring that industry best practices, past performance and audiences are represented throughout the user experience
Advise on retention marketing tracking and key performance indicators per campaign, utilizing Marketing Technologies to track against KPIs
Export and analyze data to create weekly, monthly, and quarterly retention channel reports for various teams, ranging from channel-level performance to creative-level insights
Establish and maintain a testing roadmap and ensure email and SMS deployments map to the learning agenda
Stay up to date on broader industry trends: audit competitor retention programs and be an ongoing student of digital marketing
Contribute to the retention team’s roadmap, surfacing opportunities for growth and adoption of best practices in our channels
Who You Are
You have a deep understanding of user experience that can translate to retention marketing efforts
You are a clear communicator with strong interpersonal skills, you work well with others, and you like giving and receiving constructive feedback
You are interested in the science of digital marketing, with a passion for digging into data to uncover actionable insights
You are organized and process-minded, particularly when juggling multiple on-going tasks or projects
Experience You Bring
2+ years working in email or another digital marketing channel, either for a brand or in an agency environment
Experience with web analytic software such as Adobe Analytics and UTM tracking codes, with expertise in analyzing and visualizing data to create insights
Experience with data visualization tools like Tableau or PowerBI a plus
Experience working in ESPs to test, schedule, and report on campaigns
Experience working in Salesforce Marketing Cloud a plus
Working knowledge of HTML and email template design tools
Basic knowledge of SQL / AmpScript / other personalization language a plus
More information
Employee Conduct
It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.
COVID-19 VACCINATIONS
Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
