Philly PR Girl - Marketing Associate
About Philly PR Girl
Philly PR Girl is a dynamic public relations and marketing agency based in Philadelphia, specializing in building impactful campaigns for lifestyle, tech, and entertainment brands. Our team thrives on creativity, collaboration, and delivering measurable results.
About the Position
We are seeking a Marketing Associate to join our team and oversee the social media department. The ideal candidate will have a strong background in digital marketing, excellent leadership skills, and a proven track record of creating and managing innovative social media strategies. This role is central to our efforts to amplify client brands, drive engagement, and achieve measurable success.
Responsibilities
Develop and oversee the implementation of social media strategies for multiple clients across platforms (e.g., Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube).
Monitor trends, audience behavior, and competitive activity to ensure clients’ social media presence remains innovative and relevant.
Collaborate with content creators and designers to ensure visually appealing and brand-aligned content.
Team Oversight
Manage and mentor a team of social media specialists and coordinators, ensuring productivity and professional growth.
Set clear goals, provide feedback, and conduct regular performance evaluations for the social media team.
Ensure that deadlines, campaign goals, and client expectations are met.
Analytics & Reporting
Analyze social media performance data to measure success and identify areas for improvement.
Generate comprehensive reports for clients, detailing key metrics, campaign results, and actionable insights.
Client Collaboration
Act as the primary liaison between clients and the social media team.
Attend client meetings to present strategies, updates, and performance reports.
Proactively identify opportunities to expand client campaigns and services.
Education & Experience
Bachelor’s degree in Marketing, Communications, or a related field.
2-4 years of experience in social media marketing, preferably in an agency setting.
Skills & Competencies
Deep understanding of social media platforms, trends, and analytics tools (e.g., Meta, Buffer, Sprout Social, Google Analytics).
Exceptional writing and editing skills, with the ability to craft engaging and brand-appropriate content.
Strong leadership and team management skills.
Analytical mindset with the ability to interpret data and translate it into actionable strategies.
Excellent time management skills and ability to multitask in a fast-paced environment.
Preferred Qualifications
Experience managing paid social campaigns and budgets.
Familiarity with influencer marketing and partnerships.
Graphic design or video editing skills are a plus.
What We Offer
Competitive salary and benefits package.
Opportunities for professional development and career growth.
A collaborative and supportive work environment.
9+ paid holidays plus employees get a paid day off for their birthday
401k through our payroll company
Paid PTO is given to all full-time employees
Mental health days are available upon request
Work-from-home days and hybrid schedule
Flex, comp time, and overtime pay when appropriate
Continuing education opportunities
Lifestyle and wellness perks such as free massages and facials
Team bonding and volunteer opportunities
Free gym membership
If you meet the criteria above please apply with your resume, writing sample, and social media handles by clicking one of the apply now buttons.
