Hallmark - Intern, Brand Marketing
About Hallmark
Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment’s leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company’s subscription streaming service and membership program Hallmark+ delivers the very best of Hallmark all in one place, featuring a distinctive blend of all new, exclusive original series and movies plus monthly discounts and rewards for shopping at Hallmark retail stores and at Hallmark.com.
About the Position
The Brand Marketing Intern will work within the Consumer Marketing team supporting the planning and execution of consumer marketing priorities for Hallmark Media, including Hallmark Channel, Hallmark Mystery and our streaming service, Hallmark+. The Consumer Marketing team works closely with internal teams and external partners on initiatives such as paid media campaigns, consumer promotions, email marketing, experiential events, sweepstakes and creative advertising development.
Responsibilities
Conduct competitive research related to the development of our consumer marketing campaigns (network and cable series & movie premieres, social media activities, events, marketing partnerships, streaming campaigns, etc.). Present research & insights to the team.
Assist in the development & execution of tactics such as email marketing, paid media tactics, premium development, sweepstakes ideation, partnership recaps, etc.
Review marketing creative assets to ensure accuracy & provide feedback to Creative team.
Participate in internal & external meetings, recapping next steps & action items for the team.
Liaison with outside vendors, setting meetings, reviewing & filing presentation materials, etc.
Read scripts, watch rough cuts & assist in development of creative briefs for movies & series.
Proactively maintain programming calendars, talent details, creative brief assignments, departmental library of proposals, etc.
Other tasks as needed to assist with the development of our marketing campaigns.
Qualifications
Basic Requirements
Rising junior or senior from a four-year university.
Strong verbal and written communication skills.
Experience with Word, Excel, PowerPoint, Outlook, file sharing sites, streaming platforms & all social media platforms.
Other Requirements
Strong interest in entertainment marketing.
Passion for connecting with consumers in innovative and disruptive ways.
Enthusiastic self-starter with excellent analytical, interpersonal and problem-solving skills.
Proactive, curious, detail-oriented, and proficient at juggling multiple tasks simultaneously.
Other information
The hourly range for this job is $17.27. Hourly rate will take into consideration several factors including location.
Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
