Pepsico - Copywriter
About Pepsico
PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world.
Guiding PepsiCo is our vision to be the global leader in convenient foods and beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.
Our employees drive our culture. No two days are the same; we’re dynamic and full of passionate teams embracing new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better!
The award-winning in-house agency team for PepsiCo Foods, affectionately called D3, is hiring again! We are growing rapidly with a dynamic team that includes Creative, Account Service, Strategy, Ops, Production, Social, Digital, Cause, and Partnership experts providing full-service creative agency work for the PepsiCo Foods North American portfolio.
The D3 team is a full-service creative agency that supports the PepsiCo Foods North America business, working on iconic brands like Lay’s, Doritos, Tostitos, Smartfood, Cap’n Crunch and Quaker (to name just a few!).
About the Position
As a member of the creative team, the copywriter role will write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the account and creative teams to brainstorm ideas, create concepts, and develop messaging.Copywriters at D3 do more than just write Instagram post copy. They ideate brand equity campaigns, craft big buzzworthy stunts, and create killer content alongside our best-in-class social teams. All of this work spans across a growing number of culturally relevant brands to reach a wide variety of targets. If you’re ready to take your craft to the next level while concepting for some of the world’s most iconic brands – and brand icons – then D3 might just be the place for you
We are hiring for two copywriter positions. The brands these positions will cover are as follows:
Lay’s, Popcorners, Flamin’ Hot, Grandma’s Cookies, and Miss Vickie’s
Cap’n Crunch, Quaker Masterbrand, Quaker Chewy, Life Cereal, Pearl Milling Company, Cheetos Mac’n Cheese, Rice-A-Roni, Bare, HiLo, and Heath Warrior
Responsibilities
Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
Write original copy and edit content for a range of media that connects and drives action while varying voice, style, and other characteristics demanded by our consumers and brands
Collaborate with a team of account managers and creative staff from concept development to delivery of final product
Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion
Revise copy based on internal and client feedback/direction
Maintain up-to-date knowledge of communication and industry trends
Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Requirements
Bachelor’s degree in Advertising, Marketing, Journalism, English, Communications, or related discipline
Professional copywriting experience with solid portfolio of work – featuring film, stunts and social
Ability to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
Ability to work independently and with a team to meet deadlines
Excellent organizational skill and multitasking ability
Proficiency in Microsoft Office, and Adobe Acrobat Pro and Creative Cloud
Social media or content marketing experience
Ability to proofread own work familiarity with standard style guides
Additional Information
Compensation and Benefit Details:
The expected compensation range for this position is between $66,300 - $111,000 based on a full-time schedule.
Location, confirmed job-related skills and experience will be considered in setting actual starting salary.
Bonus based on performance and eligibility; target payout is 5% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
