Nintendo- Influencer Marketing Coordinator
About Nintendo
About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing, and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.
Responsibilities
Assist with deploying high level strategies for engaging with Content Creators to bring Nintendo products and initiatives to life while managing and executing tactics.
Calendar management including team and project schedules.
Manages external partners and agencies involved in executing short- and long-term campaigns.
Respond to requests from internal departments, including vetting influencers, creating, and routing content for approvals.
Implements various materials, including strategic campaign plans; also coordinates collection and distribution of relevant game assets to influencer partners.
Effectively and efficiently supports product launch campaigns and Nintendo brand overall with influencer activations, including a well-articulated approach for growing word-of-mouth with consumers and increasing the conversation.
May be asked to assist with daily monitoring of community conversations and help evaluate content performance.
Prepares reports and presentations on social media and influencer marketing activities. May be required to present reports and presentations to senior leaders, executive management team and headquarters.
Partner with Nintendo’s internal teams to align on content marketing, social execution, and creative development, product messaging and promotions. Work internationally, cross-departmentally and across agency partners to explore and identify ways of leveraging influencers to drive awareness, advocacy and purchase intent for the brand and products.
Serve as an Influencer Marketing expert within the company, maintaining a cutting edge understanding of best practices, features, strategies, and tactics.
Maintain NOA influencer management standards, policies and rules of engagement.
Other duties as assigned.
Requirements
1-3 years of influencer marketing, public relations and/or consumer marketing experience, including social media
Knowledge of strategic influencer marketing, social media, and public relations practices
Intermediate understanding of all social media platforms, including but not limited to YouTube, Instagram, Pinterest, Facebook, Twitter, TikTok, and Tumblr – both as a marketer and as a user.
Experience supporting event planning and management.
Experience rapidly growing and fostering an audience or community.
Awareness of web analytics and social management/monitoring tools (e.g., CreatorIQ, Sprinklr, YouTube Analytics, Facebook Analytics, Twitter Analytics, Google Analytics, Sysomos, Curalate, etc.)
Exceptional project management skills and attention to detail
Strong writing, editing and communications skills.
Demonstrated writing and identification of quality social media content.
Cross-discipline marketing experience: PR, Advertising, CRM, Retail, Social etc.
Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred
Additional Information
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.
This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
This CONTRACT position has a base pay range of $30 - $36 per hour and is eligible for benefits through the employing agency. Agency benefits may include medical, dental and vision, 401(k), basic/supplemental life and AD&D insurance, short- and long-term disability insurance, health and dependent care spending accounts, transportation benefits, employee assistance program, paid sick leave, and up to 6 paid holidays per year. All benefits are subject to elections, eligibility requirements, plan and program terms. Benefits offerings will be confirmed at the time of offer by the employing agency and may differ depending on the employing agency partner.
