Free People - Email Marketing Associate
About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels such as the Free People US & Free People UK sites, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the U.S. and Canada.
About the Position
Free People is looking for a motivated Digital Marketing Associate. The ideal candidate is proactive and detail-oriented and will play a key role in the execution and growth of our email program. The Associate is responsible for managing and executing email campaigns to more than 2 million customers across multiple business units and initiatives. This role sits within the Free People Digital Team, a cross-functional group that manages Free People’s direct to consumer business and includes Analytics, Consumer Insights, Content, Marketing and UX. Our integrated team structure and culture of professional development will provide opportunities for team-oriented individuals wanting to pursue a career in email and digital marketing.
Responsibilities
Set up, QA, and deploy marketing & trigger email campaigns for the brand
Manage multiple email calendars, liaise with other marketing planning calendars
Communication lead for Merchandising, Graphic Design, Brand and URBN IT teams to ensure timely delivery of all email campaigns daily
Execute audience segmentation within marketing and trigger funnels
Identify and proactively triage issues within the ESP; lead trouble-shooting communication with external and internal partners
Maintain email performance reporting; evaluate performance and optimize strategy
Contribute to weekly and monthly channel performance deliverables
Attend relevant meetings to understand business needs
Qualifications
Knowledge, Skills and Abilities:
A curiosity about email and digital marketing
Effective time and project management, and organization skills
Proven ability to balance multiple projects and priorities at once
Ability to quickly adapt to last minute business needs
Excellent attention to detail and quality assurance capabilities
Clear communication style
Ability to collaborate and build relationships across different groups
Ability to prioritize responsibilities
Demonstrated experience with marketing performance data
Strong knowledge of Word, Excel and PowerPoint
Ability to learn new concepts and software applications quickly
Positive attitude, passion for the Free People brand
Education and Experience
Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field
2-3 years of experience in marketing
Salesforce or other ESP experience preferred
Prior experience in executing email campaigns preferred
Knowledge of HTML a plus
E-commerce experience and interest in retail preferred
Other information
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
