Walt Disney Studios- Digital Marketing Coordinator, Disney+
About The Walt Disney Studios
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.
About the Position
Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney+ Digital Marketing team oversees digital campaign strategy, social programming, and engagement for @DisneyPlus social platforms. This includes the development, strategy, planning, publishing, and operations for @DisneyPlus (domestic and international) across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, amplification of Disney+ content and product priorities, title marketing campaign integration, and cross-line-of-business support.
The Digital Marketing Coordinator is responsible for developing and influencing social media strategies and tactics that expand Disney+ social media presence and are in alignment with communications business objectives. The goal is to find creative ways to build brand trust and loyalty within internal and external audiences, as well as achieve the greatest reach and shareability through compelling visual storytelling and content. The ideal candidate thrives in an agile and collaborative environment, is willing to take risks and share original, clever and innovative ideas, and has a deep passion for the Disney+ brand. Experience with all aspects of social media and an avid user of various social platforms, especially TikTok, is required for this role.
This person works closely with team members within Disney+ Digital Marketing, Disney Entertainment, and Disney+ Creative and Marketing Strategy across social and digital marketing initiatives. They will manage projects for campaigns as defined by team leadership.
Candidates should be collaborative, creative, and organized, with a strong understanding of all digital platforms. Additionally, the ideal candidate would have a background in digital or social video production. Candidates should be proactive, a strong team player, and possess excellent communication skills. The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company is key.
Responsibilities
Under the guidance of Managers, this role’s responsibilities include supporting Disney+ social in the following areas:
Social Media Coordination
Daily programming support for social content across all platforms for @DisneyPlus platforms
Curate community engagement and user generated content for team leader review
Assist specialists and managers in copy and creative consistent with brand voice and campaign positioning
Ideate new social concepts to engage digital audiences, leveraging brand-safe trends
Attend brainstorms and meetings for future projects, ensuring cross-team coordination
Project & Operations Coordination
Data input, updates, and maintenance of daily programming and monthly calendars using Airtable
Tagging for reporting, calendar maintenance, and asset management in collaboration with specialists and coordinators
Liaise daily with teams, including social and digital campaign team, for priorities amplification in line with Disney+ Brand and Title support
Draft strategy briefs, and document support plans as assigned by team leader
Collaborate with internal teams throughout content development lifecycle across all channels domestically
Asset & Creative Coordination
Asset tracking, sourcing, and coordination for Disney+ content
Facilitate production notes with creative partners, including external vendors, for custom social content
Coordinate partner routing and deliver final approved assets and copy to partners, aligning with wider marketing plans and reporting needs
Assist in live content coverage and execution for talent press junkets, content shoots, and marketing events
Provide occasional posting and asset trafficking support to the paid social team
Qualifications
Basic Qualifications:
BA in marketing, business, communications, production or graphic design or equivalent experience
Relevant experience, including internships, in social media and/or related digital marketing for regional or global brands
Familiar with social content & posting for platforms including but not limited to: Instagram, TikTok, YouTube, X, Facebook, and Threads
Experience with visual storytelling, and producing compelling and engaging social content
A passion for social media and brand stewardship
Knowledge of social media zeitgeist, pop culture, and trends
Demonstrate strong creative strategy, original and outside the box thinking
Ability to work collaboratively within a group as well as independently with little supervision
Openness to feedback with the ability to defend a creative choice while respectfully managing revisions
An affinity for the Disney, Disney+, and associated franchises
Solution-oriented perspective that manages change well
Ability to manage time efficiently and work within a deadline-oriented environment
Proactive mindset
Ability to work flexible hours including nights and weekends
Willingness to try new things and gain new skills
Preferred Qualifications:
Broad understanding of the role of social media in society today and its application to business
Experience with using and writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTok
Knowledge and understanding of social media KPIs
Experience with Airtable, Sprinklr, and Google Suite a plus
Experience with social graphic design and video editing a plus
Experience in entertainment industry and/or digital marketing agency a plus
Can formulate a point of view and clearly articulate it
A proactive self-starting approach and eager to learn
Ability to navigate a complex organization
Other information
The hiring range for this position in California is $52,400 to $70,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
