Starz- Coordinator, Distribution Marketing
About Starz
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
About the Position
The Coordinator, Distribution Marketing will support the team’s objective to maximize Starz Entertainment (STE) subscribers and revenue through collaborative development and implementation of marketing communications and related campaigns. This role requires a high level of creativity, attention to detail, and project management skills. The Coordinator will manage the day to day marketing operations for delivery of Starz and StazEncore creative assets to distributor partners and will support the distribution team in marketing Starz and StarzEncore on multiple platforms.
Responsibilities
Responsible for compiling, consolidating and disseminating distribution updates, consumer marketing updates, production show notes, programming details, etc. to internal stakeholders
Requests, curates and distributes monthly/quarterly promotional priorities and assets for partners to help ensure inclusion in marketing materials
Works with creative team on development of assets and base creative; track placement, usage and media value
Executes creation and distribution of Starz monthly newsletter to partners
Supports Manager and point of sale team in the creation and dissemination of ongoing point-of-sale marketing assets, including image and asset deliveries, email communications, and monthly one-sheets. Works with PR to coordinate Distribution team participation in STE events and premieres. Handles invitations and RSVP’s to STE events, premieres and industry functions. Provides onsite assistance as needed.
Familiarity with Industry/competitive environment and Partner goals and product packaging
Manages creative deliverables and timelines to ensure finished product is delivered on time and within budget – i.e. materials, premiums, and invitations
Supports tactical execution of marketing strategies consistent with brand positioning and messaging objectives
Works with distribution team to create and maintain presentation decks, including layout and copywriting
Maintains and manages Distribution Client Contact Database
Oversees sourcing, production and distribution of STE branded premiums
Responsible for budget tracking and performing key administrative functions (e.g. partner and affiliate websites/social audits, legal reviews, shipping, department calendars, etc.)
Proactively identifies and acts on opportunities to implement process improvement and synergies
Supports Distribution Marketing Managers on various projects, overseeing small-to-medium scale projects and recurring tactics as needed
Utilizes a high level of responsiveness to facilitate development and maintenance of strong working relationships with both internal and external clients
Uses relevant data, tools, and resources to think creatively and make informed decisions
Qualifications & Skills
Bachelor’s Degree in Marketing, or related field, preferred
1-2 years of previous marketing experience and a general understanding of marketing principals and channels
Strong oral and written communication skills
Detailed oriented
Excellent organizational skills and ability to multi-task, prioritize, and meet deadlines
A team player with high level of dedication
Excellent organization skills to work independently and manage projects with many moving parts
Work collaboratively with diverse, multi-location, multi-faceted teams in a fast-paced environment
Strong social media skills and familiarity with Facebook, Twitter, Instagram and SnapChat
Proficiency in Microsoft Office – Outlook, Word, Excel, and Power Point. Also experienced in Adobe Acrobat, Illustrator and Photoshop. Ability to learn proprietary software solutions.
Experience using InDesign and Photoshop a plus
Experience in Zoomifier a plus
Benefits
Full Coverage – Medical, Vision, and Dental
Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
401(k) company matching
Tuition Reimbursement (up to graduate degree)
Other information
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
