Set Active - Social Media Coordinator

About Set Active

SET ACTIVE is a D2C athleisure company that's building confidence and connection through fashion-meets-function clothing, and a shared love for all things active.

CORE VALUES

Initiative - We have the ability to see things that need to be done and we do it before someone tells us to. We challenge prevailing assumptions and suggest better approaches, we create new ideas that prove useful, and we keep SET nimble by minimizing complexity and simplifying.

Passion - We inspire others with our thirst for excellence. We are tenacious in our roles, we care intensely about SET, and we celebrate our wins — because we know how hard we worked for them.

Selflessness - We seek what is best for SET rather than what’s best for ourselves. We make time to help colleagues, and we share information openly and proactively.

Commitment to customers - Our community is at the core of everything we do. We watch what they buy, listen to what they say, and see what they share – and we use all of that feedback to help drive decisions based on what’s best for our community and customers.

Be bold - Building great things means taking risks. We’re big believers that if we’re not failing, we’re not trying hard enough. We learn from our mistakes by reflecting on what went wrong and what went right, and we learn from each other through open, honest, and kind communication. There’s no such thing as failures, only opportunities for growth.

Responsibilities

Social Media Management

  • Day-to-day management and maintenance of ALL social media channels (Instagram, TikTok, Pinterest, Facebook, Twitter, etc.), including posting content 7 days per week

    • Identify trends in community feedback and share findings with the Social Media Director, customer service team, and copywriter to ensure proper responses are given, and all customers are taken care of appropriately

  • Change the bio on IG with relevant information leading up to drops, on drop days, and after drops

  • Update IG highlights daily/weekly with relevant slides, and conduct monthly IG highlights audits to ensure highlights stay relevant and compelling

Content Creation

  • Maintain an updated social media calendar for creative team and input projects and timelines into Monday (project management program), overseeing progress and deadlines to ensure goals will be met efficiently and effectively

  • Coordinate with creative team to create stories content as needed, including but not limited to:

    • Sourcing positive comments or tagged photos from community to use

    • Coordinating with members of SET team to answer questions or create content for stories

    • Working with Operations team to identify which products should be featured

  • Assist Social Media Director as needed:

    • Oversee the logistics of all social shoots

    • Ensure models and studios are booked

    • Ensure we have all samples needed, if not in office, pull from the warehouse

    • Work with the creative team to create highly detailed shot lists for photoshoots

    • Support Social Media Director, models, and photographers on site at photoshoots by assisting with styling and capturing a wide variety of creative behind the scenes photos and videos

  • Research trends across multiple social media platforms and propose new ideas for content regularly

  • Contribute copy as needed for stories and social captions

Misc.

  • Take the lead on additional social media marketing initiatives, such as our Tik Tok ambassador program

Qualifications

  • Proven work experience in a Social Media role (1-3 years)

  • Experience in primary relevant social media platforms — e.g. Instagram, TikTok, Pinterest, Facebook, Twitter

  • Strong time management skills

  • Strong communication skills

  • Ability to apply strategy to creative ideas

  • Well-versed in ever-evolving, relevant social media trends + ability to conceptualize ways for a brand to partake in said trends

  • Ability to present creative concepts and analytics

To apply

Please email your cover letter and resume by clicking one of the “Apply Now” buttons.

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