Puig - Media & Advocacy Coordinator, Niche

About Puig

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.

About the Position

Coordinate and support the implementation of the digital strategy for Puig USA with the objective of leveraging Puig brands’ influence on the consumer decision journey. This will help meet the needs and business objectives of the local market, while optimizing our digital communication investments.

Support Media Advocacy Manager with omni channel plans through Paid, Earned and Owned channels across the full portfolio of brands. Prepare and coordinate the execution of plans developed in partnership with the manager, with the goal to engage consumers, drive sales, and achieve objectives for market share, net revenues, and profitability. Learning to embrace an entrepreneurial approach to testing new ways of working and sharing ideas to develop creative ways to evolve the brands and department.

Role & Responsibilities

MEDIA

• Work closely with Media Advocacy Manager to understand media strategy and support planning, implementation, execution, and maintenance of media campaigns across all media channels

• Understanding of all media channels from traditional (OOH, TV, Print) to digital (CTV/OLV, display, mobile, programmatic) to social/emerging channels

• Support execution of omni-channel media plans to engage consumers, drive sales, and achieve objectives for market share, net revenues, and profitability.

• Experience with retailer specific media a plus (Macy’s Media Network, Ulta DMPP, Nordstrom Media Network, Bloomingdale’s Media Network, etc)

• Experience with brand search, non-brand search and feed based dynamic channels (display/search retargeting, DPA in social and CRM audience building) a plus

• Understand and follow brand expectation based on global guidelines & requirements

• Work hand in hand with manager and media agency on objectives and KPIs helping manager to identify key ways to challenge them on improving digital media efficiency

• Carry out post campaign analysis with the help of the Media Agency to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

• Take learnings from previous campaigns to optimize for future campaigns

• Track competitive during key holiday periods and launches

PRESS

• Help build traditional press coverage from launch based only coverage to include newness, commercial moments, and brand equity/community building moments

• Present ideas to manager on how to increase conversation and awareness of Puig brands in the USA marketplace

• Support the planning and execution of all launch events

• Achieve established KPIs and track learnings for all press campaigns leveraging tools when needed (Muckrack & Cision)

• Understand and follow brand expectation based on global guidelines & requirements delivering a connection to the USA business

• Work with Global teams for press needs, timelines, and requirements for US specific pitching for full portfolio of brands

• Partner with Global Fashion teams in creating synergies with Beauty & Fragrance

• Establish relationships in the market with top influencer talent and/or press partners

• Experience in building brand events, content shoots and local partnerships on brand-by-brand basis

• Handle monthly tracking reports for global teams

• Manage product send outs as reactive and add to lists for proactive mailers (leveraging PIMS)

• Management of updating ongoing contacts list

INFLUENCER

• Present ideas to manager on how to increase conversation and awareness of Puig brands in the USA marketplace

• Track all talent progress across micros, mid-tier, macro and celeb level influencers.

• Have a strong understanding of different social platforms, content best practices, and organic/paid rights

• Support the planning and execution of all launch events

• Achieve established KPIs and track learnings for all influencer campaigns leveraging tools when needed (Radarly, Lefty, & Cision)

• Understand and follow brand expectation based on global guidelines & requirements delivering a connection to the USA business

• Tie all influencer activations back to media & conversion

• Work with Global teams for press needs, timelines, and requirements for US specific pitching for full portfolio of brands

• Partner with Global Fashion teams in creating synergies with Beauty & Fragrance

• Establish relationships in the market with top influencer talent and/or press partners

• Experience in building brand events, content shoots and local partnerships on brand-by-brand basis

• Manage Lefty campaign set up for all mailers, paid content, and ongoing partners we would like to track

• Handle monthly reporting and post campaign reports for global

• Partner with manager on influencer content briefs, scouting and contracting

• Manage contact lists for managers, talent and agents overall

• Manage product send outs as reactive and add to lists for proactive mailers (leveraging PIMS)

OVERALL TEAM SUPPORT

• Process all POs & Invoice reconciliation for respective brands

• Share our best practices locally and globally and take a proactive approach with engaging with the community of media managers

· Leverage search marketing platforms to research trends and new opportunity areas

• Work with local designers to get all assets updated to local spec requirements

• Responsible for tactical execution with creative asset delivery, local adaptation/cropping, tagging & nomenclature, and social grids

Qualifications

• Bachelor’s Degree

• Minimum 1-2 Years of Press and/or Influencer experience

• Demonstrated track record for executing 360 plans across different media channels

• Strong understanding of media data/research sources

• Track record of building brand awareness with an eye for message, content, and stories

• Experience and a proven track record of working on the execution of digital communication strategies and tracking ROI analysis as a result

• Must have a good handle on current trending influencers and pop culture

• Understanding of the Digital Media landscape, KPIs and leading digital partners

• Strong verbal skills. Innovative thinker and interested in first to market

• Highly proficient in Microsoft Word, Powerpoint, and Excel

• Needs to be a creative problem solver, thrive in fast paced environment, prioritize tasks on multiple projects at once

• Strong project management skills with the ability to handle multiple priorities

• Attention to detail and work well with cross functional teams

Positive attitude and demonstrates a high level of maturity and presence

COMPETENCIES:

• Communication skills

• Strong Presenter

• Analytical skills

• Ability to Prioritize

• Problem Solver

• Attention to Detail

• Relationship Building

• Strong organizational skills

Compensation

As required by New York City salary transparency law, effective November 2022, the expected base salary for this position ranges from $60,000 - $70,000. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

Other information

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.