Pittsburgh Steelers - Direct Marketing Associate (Intern)
About Pittsburgh Steelers
The Pittsburgh Steelers are one of the National Football League’s most established franchises, as well as one of the most successful in the league. The Steelers were founded in 1933 by Art Rooney Sr., and are the fifth-oldest franchise in the NFL. The Steelers take pride in being one of only two teams in the NFL to have won six Super Bowl Championships.
The Steelers soared to success in the 1970s under Hall of Fame Coach Chuck Noll, winning four of their Super Bowls during a six-year span. The team returned to that dominance in the 2000s, adding two more Super Bowls, one with Coach Bill Cowher and the sixth one under current Coach Mike Tomlin.
Consistency, loyalty and a commitment to success on the field and in the community have made the Steelers not just one of the most respected teams in the NFL, but also in all of professional sports.
About the Position
Join the Campaigns & Platforms team within the Steelers Marketing Department! This position offers recent college graduates a unique 2-year program to gain valuable experience in Marketing by directly contributing to the development, execution, and optimization of email marketing and other direct marketing strategies. You'll play a pivotal role in creating and maintaining fan relationships while supporting the overarching goals of each business line within the organization.
**This is a 9-5, hourly, onsite 2-year program for recent college graduates (internship).
Responsibilities
Play a key role in executing Steelers Marketing Campaigns via direct communication to fans on our various platforms, mainly email.
Manage various email marketing initiatives, specifically email development, calendaring, proofing and analysis
Ensure external fan communications are thoroughly analyzed to establish goals, and proofed for accuracy prior to deployment
Collaborate with internal departments including the Campaigns, Pro Shop, Partnerships, Ticketing, Data & Analytics and Acrisure Stadium to ensure seamless implementation of initiatives
Assist the Direct Marketing Specialist in day-to-day tasks
Contribute fresh and innovative ideas to enhance campaign effectiveness and create efficiencies within the team
Aim to consistently improve deliverability and grow KPIs (opens, clicks, conversions) by testing and measuring performance
Actively participate in organizational learning opportunities and gain a comprehensive understanding of the Pittsburgh Steelers
Willingness to take on responsibilities beyond the defined role and contribute to the overall success of the Marketing Team & Organization
Qualifications
Education
Bachelor’s degree in Marketing, Digital Marketing, Communications, Sports Management, etc.
Degree earned within the last year
Experience and Skills
Basic understanding of HTML coding and email marketing
Marketing campaign strategy
Project management in a fast-paced environment
Copywriting (including email subject lines, SMS copy)
Proficiency in Microsoft Programs (Excel, Word, Outlook)
Sports industry and/or retail knowledge a plus
Adobe Photoshop and Dreamweaver knowledge a plus
The Key to Success in This Role
Excellent communication skills
Exceptional attention to detail
Eagerness to learn and seek opportunity
Team-centric attitude
Willing to go above & beyond
A creative mind
Reliable team member
Other Information
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
