Pacsun - Associate Manager, Social Media
About Pacsun
Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.
About the Position
Oversee social media and content, advocating the brand while ensuring the best customer experience possible across online communities.
A day in the life, what you’ll be doing…
Support the Sr. Manager of Social Media’s marketing strategy and execution across Tik Tok, Instagram, Pinterest, YouTube and all other social mediums
Lead day-to-day channel management and create, curate, and manage content (including images, videos, and written copy) for all social media platforms, including Instagram, TikTok, Pinterest, YouTube and more.
Develop and maintain annual, seasonal, monthly, weekly and daily strategies and calendars for content across all channels
Capture content on site for all influencer and brand events and company photo shoots
Plan and execute social media campaigns, promotions, and product launches in alignment with marketing objectives and brand guidelines.
Collaborate with cross-functional teams, including marketing, creative, and product development, to ensure cohesive messaging and branding.
Monitor, analyze, and report on social media performance metrics, providing insights and recommendations for optimization.
Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain innovative and effective.
Engage with our online community by responding to comments, messages, and mentions in a timely and authentic manner.
Appear on camera as in-house talent on social activations including TikTok, Tik Tok Live, Instagram stories, online, and community events
Present social media performance and competitive findings in weekly team meetings
Share emerging channels and opportunities to continue to be a digital first brand
What it takes to join
3+ years’ experience in social media, marketing, advertising and/or digital
Ability to work in a dynamic, fast-paced environment and partner across many functional teams and levels within the organization
Retail or advertising experience a plus
Highly organized and strong project management skills
Ability to work with multiple partners and manage multiple day to day activities
Developing the Community/ Leadership Qualities
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as a Pacsun advocate in the industry and marketplace.
Recruit, identify, develop, and retain talent that delivers performance excellence.
As a manager, serve as a leader of company culture, norms, and conduct.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Additional Information
Salary Range: $78,450 - $87,150
Pac Perks:
Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
