Mine’d- Digital Marketing Manager
About Mine’d
At Mine’d, we’re creating the world's first emotional network. Mine’d is a digital platform with human pathos. Our app connects consumers with top emotional wellness experts and community through daily live and on-demand classes. We're combining the creator economy with a Peloton-style user experience to reinvent the delivery of emotional wellness experiences.
We have grown really fast, totally organically (we acquired over 100k users with over one million videos watched in the last 6 months alone!) We also raised a $3.5MM seed round from some amazing investors including Listen Ventures (early VC behind Calm), Jefferey Katzenberg's fund WNDRCO (President of Dreamworks), Able Partners (VC behind Goop, Bumble, Oura Ring, Bulletproof, Daily Harvest), Ed Baker (former VP of Growth at Facebook and Uber), Jillionaire from Major Lazer, and more.
About the team
Our team cares deeply about celebrating emotional wellness and breaking the rules while doing it to drive more access. We are constantly working to push the norm and reinvent how folks think about and interact with emotional health support. We lead with compassion and curiosity, work hard but celebrate in the process, and love strong opinions balanced with strong collaboration. We have a diverse, world-class team. Some of us come from reputable enterprises in tech and media while others are self-made personal growth experts. We create deep and meaningful connections and relationships with everyone in the company as we are all building Mine'd together. Mine'd is a meritocracy founded in collaboration and innovative minds. Come join us in our mission is to celebrate emotional wellness.
Perks & Benefits
Payout - Competitive salary, plus equity in an early-stage startup.
Healthcare - Company-funded health, vision, and dental insurance for you and super reasonable rates for your family* - FSA plans - Free One Medical membership - Free Mine’d Membership - $1000 annual mental wellness stipend you can put toward therapy, psychiatry, and other mental wellness services - Short- and long-term disability coverage
Vacation - Unlimited PTO...yea that’s right, we said unlimited!
Rest & Recharge - Quarterly company-wide time off — because we don’t want work in the back of your Mine’d while you’re resting (see what we did there ;). - Four-week paid sabbatical after five continuous years of work at Mine’d.
Grief Break - Mine’d employees receive two weeks of paid time off in the event of losing a loved one. We know grief doesn’t have an end date, and we also know that “unlimited PTO” isn’t enough for most people to actually take ample time away from work. We want to support the process of grieving by naming this, and offering employees the opportunity to grieve without thinking of work.
Parenthood - Competitive paid parental leave and flexible return to work policy.
Autonomy - Flexible working environment — if you want to take a spin class in the middle of the day...by all means! - Remote-inclusive team — whether you work from LA or NYC, you’re 100% part of the team.
Growth at Work - We invest in your career. Our company's growing quickly, and we want to make sure you are doing the same. You'll have access to a number of professional development opportunities and work with your manager so that you can keep up with the company's evolving needs and grow your career along the way.
About the position
Mine’d is building the creator economy of emotional support, and in turn providing modern and accessible emotional wellness for all. Mine’d app users find and connect with wellness creators through on-demand and live streaming content, and have access to a safe and supportive digital community.
We’re seeking an entrepreneurial and enthusiastic digital marketing manager to work with our Head of Brand & Marketing on all of Mine’d’s customer acquisition and retention efforts across lifecycle and e-mail marketing, paid social, influencer and affiliate. With a specific focus on retention and loyalty efforts designed to drive conversion and increase revenue, you are a strategist and an analyst — data-driven and big-picture thinking. This role works as part of a growing cross-functional team including brand marketing, creative, operations and product, and calls for someone who is nimble, a self-starter and passionate about building something from the ground up.
The responsibilities of this role will be broken down as follows:
60% Lifecycle & Retention Marketing: e-mail, push, SMS
20% Paid Social & Acquisition Marketing: working with paid social agency on acquisition and ads
20% Miscellaneous Digital Marketing Tasks
You have…
1-3 years of experience in digital marketing, e-mail marketing, growth marketing or loyalty at a tech company, digital agency, media company or consumer startup
Understanding of and experience with CRM platforms (Iterable, Braze, Hubspot) to segment users, build campaigns and measure performance
Fluency of the digital marketing landscape including social platforms, paid ads and e-mail marketing
Experience working cross-functionally with design, product, copy and operations to bring projects to life and pivot quickly when necessary
Keen business acumen with the ability to utilize data-driven insights to initiate action
Strong analytical skills – you are comfortable collecting and interpreting data and presenting it to the larger team with actionable insights and takeaways
Unparalleled attention to detail, strong organizational and project management skills and a track record of effective prioritization
A passion for mental health, emotional wellness and psychology!
You’ll love this job if…
You are highly ANALYTICAL: You love using data to glean insights about your campaigns and creative assets, and you enjoy constantly iterating and improving
You are CUSTOMER-FORWARD: You are forward-thinking and innovative in thinking about how to get customers excited about a product or service
You are extremely ORGANIZED: You’re not overwhelmed by the thought of tackling multiple tasks at a time.
You are a strong COMMUNICATOR: You are a people person and collaborate well with others, ask for help when needed and work well with employees at both junior and senior levels.
You are AGILE: You adapt well to changing needs and priorities and can pivot quickly to achieve goals and deadlines.
You are PASSIONATE about mental health and psychology: You are eager to learn and absorb all things related to emotional wellness. No job is too small or too large.
Objectives
Work with brand, product and creatives team to create 360 digital-first marketing strategies and campaigns to support core brand messaging + new product launches to drive customer acquisition, increase retention and achieve strong ROI
Understanding the Mine’d product and our customer journey, ideate and execute e-mail, push and SMS campaigns to deepen engagement, push adoption of new product features and continuously turn app installers into recurring paid subscribers.
Work with Brand Marketing and Design on creative development for all lifecycle campaigns — making data-informed recommendations for message sequencing, email designs, subject lines and delivery cadence to improve performance KPIs
Develop personalized retention strategies to drive tune in to content on the Mine’d app, create visibility for our experts and promote new content series, courses and live sessions.
Manage the Mine’d CRM platform — including creating and testing new user segments, setting up automations, building out campaigns and user flows and uploading & testing creative assets
Build and deploy weekly Mine’d newsletter, optimizing for open-rate and click-through rate by A/B testing headlines, formats and content types.
Work with Head of Brand and paid social agency to define campaign strategy, messaging, and user funnels for scalable audience acquisition across platforms including Instagram, Facebook, Tik Tok, Apple Search and Google Search
Serve as day-to-day point person for paid social agency in developing and coordinating creative assets, monitoring performance and optimizing campaigns in alignment with overall company goals and revenue targets
Assist in populating and maintaining digital marketing calendar with specific promotions, paid social pushes and email blasts
Contribute to the development of affiliate partnerships, influencer marketing and other digital marketing levers to drive growth
Compile marketing analytics including in-app performance, social metrics and e-mail metrics; providing recommendations for best practices and implementation
Support the Head of Brand with strategic insights and recommendations by staying on top of competitors across platforms and influential voices in the mental health and emotional wellness space
