Macy’s- Copywriter
About Macy’s
Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.
About the Position
As Copywriter, you’ll contribute to our fashion editorial creative strategy, building on brand narratives through stories that are highly relevant and designed to create real desire for our products and services. You’ll also collaborate on advertising campaigns across all channels, engaging consumers in an authentic style in both traditional & emerging media. Through mastery of our distinctive voice & best practices, you'll develop persuasive messages that position our brand as a brand with purpose.
This position will collaborate closely with designers and marketers within the Marketing department, as well as with Project Management. Depending on the project, you may also work with cross-functional partners from Creative, Marketing, Digital, eCommerce, the Fashion Office, Philanthropy, Visual, Merchandising, Stores and agency partners to ensure a consistent brand experience.
What you’ll be doing…
Develops digital & print advertising that meets brand identity guidelines, reflects fashion trends, and is grounded in an ongoing awareness of competition
Interprets fashion POV in compelling terrestrial & streaming video, audio & podcast scripts
Collaborates on communication strategies that deliver marketing & sales objectives and position our brand as a credible style authority
Keeps pulse on fashion, seasonal trends, competitors & what’s next at Macy’s to pitch new ideas for the editorial content plan
Collaborates with designers and other creatives to develop campaign & project concepts that meet creative brief objectives
Effectively interprets & adapts information for each initiative and writes clear, concise and compelling copy to embody the voice of the brand
Researches with enthusiasm to bring innovation into all solutions, from new fashion and promotional ideas to new digital content and experiences
Plans, prioritizes & organizes a high volume of work, coordinating with Project Management to effectively meet deadlines
Proofreads and self-edits to deliver work that is accurate and achieves the highest standards of creative excellence and technical quality
Masters legal guidelines, formats & best practices
Other information
Bachelor's Degree or equivalent work experience
Must have 2-3 years of fashion editorial experience
Storyboarding & Broadcast writing experience (video, audio, podcast) preferred
Portfolio demonstrating strategic & creative strength
Passion for consumer behavior and digital trends
Industry-aware; knows what the competition is doing in all channels, and able to adapt learnings
High-level thinker who is detail oriented with the capability to juggle a number of projects and meet deadlines without forgoing quality
Excellent communication, presentation & storytelling skills
Proven strength in problem analysis and decision making
Takes ownership, focuses on results and strives for continuous improvement
Proficient in InDesign and Adobe Creative Suite
Other information
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.
