Hallmark - Intern, Ad Sales
About Hallmark
Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment’s leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company’s subscription streaming service and membership program Hallmark+ delivers the very best of Hallmark all in one place, featuring a distinctive blend of all new, exclusive original series and movies plus monthly discounts and rewards for shopping at Hallmark retail stores and at Hallmark.com.
About the Position
The Ad Sales Intern will support the Ad Sales team over a 12-week rotation, gaining exposure to key areas including ad sales, research, pricing and planning, and marketing. The role involves assisting with marketing presentation decks, researching audience demographics, and analyzing performance on Hallmark’s 3 networks. Interns will also gain an understanding of basic media math, inventory management, and sales processes while understanding how ad placements are managed and executed on Hallmark’s networks. This comprehensive experience provides valuable insights into how the department operates and ensures seamless client satisfaction.
Responsibilities
During your Pricing & Planning rotation, you can expect to:
Build an understanding of what pricing & planning is and how pricing & planning work closely with sales, finance, research, ad sales marketing, traffic, and other teams to help maximize ad sales revenue.
Have hands-on analytics experience that may include, revenue modeling, inventory analysis, sales pipeline analysis, etc.
Gain insights into Wide Orbit (WO) our sales order management system.
Learn the basics of media math.
During your Research rotation, you can expect to:
Get practical experience with Nielsen and other software systems the team utilizes.
Gain knowledge of how the Research department supports the Ad Sales team, as well as how the department works with Pricing & Planning, Finance, and ASM to help drive sales revenue.
Spend time meeting with other members of the team who support Distribution, Programming and Marketing to gain exposure to the entirety of the Research department’s functionality.
During your Ad Sales rotation, you can expect to:
Immerse yourself in the Hallmark brand to get an understanding of the value it creates for our advertising partners.
Learn the basics of how Ad Sales inventory is sold and managed, in both an upfront and scatter capacity.
Develop an understanding of how to brand, track, and properly allocate Ad Sales inventory.
Gain experience in managing and delivering on client expectations.
Learn valuable communication skills.
During your Marketing rotation, you can expect to:
Collaborate on client RFPs, creating tailored sponsorships with internal teams for comprehensive solutions.
Develop and maintain a library of marketing materials, including one-sheets, banners, logos, and campaign assets.
Support Ad Sales Marketing in creating unique premiums to attract clients.
Manage the premium inventory and keep the team updated.
Research and share competitive insights to keep Hallmark Media informed on industry trends.
Qualifications
Basic Requirements
Rising junior or senior from a four-year university.
Preferred area of study in Communications, Marketing or Business.
Technical Skills: High level of proficiency in using Microsoft Excel, ability to manipulate data sets, create advanced formulas, and utilize pivot tables.
Strong verbal and written communication skills.
Other Requirements
Knowledge of Hallmark as a company and the media/TV/Video industry in general.
Curios, hard-working and a genuine interest in a career in ad sales.
The ability to work well on teams and collaborative efforts.
A self-starter attitude and proactive nature.
Strong attention to detail.
Ability to adapt in a fast-paced environment.
Balance multiple tasks effectively.
Other information
The hourly range for this job is $17.27. Hourly rate will take into consideration several factors including location.
Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
