Epic Games- Strategic Marketing Intern, Fortnite Creative
About Epic Games
Epic Games spans across 19 countries with 55 studios and 4,500+ employees globally. For over 25 years, we’ve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic’s award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.
What makes us Epic?
At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.
About the Position
Epic Games is on the lookout for smart, dynamic interns to join our dev teams. When you join Epic you'll join a team that's pushing the limits of gaming and interactive. From Unreal Engine and Fortnite, to TwinMotion and the Epic Games Store, you'll contribute to the unrelenting focus on innovation, quality and community that defines us.
Epic’s Fortnite Creative Marketing Team is looking for a smart and inspiring Marketing Intern to join them in 2023. This team identifies growth opportunities and challenges in partnership with Marketing, Publishing, and Creative teams to develop campaign strategies to guide actionable marketing efforts for Fortnite Creative. The Team works closely with Fortnite Creators and their UGC content. The team also partners with Data Analytics and the Paid Media teams to articulate and measure impact of marketing and engagement activities.
Our Interns are given challenging projects over the work term, and are provided with a meaningful experience with high expectations for performance. If you want to build something Epic, this is the opportunity for you!
Responsibilities
Build cohesive brand strategies and go-to-market plans in partnership with key cross-functional stakeholders
Initiate and leverage new consumer insights studies, competitive landscaping and creator trends to develop marketing activations geared toward both the player and creator communities
Create marketing roadmaps for individual marketing activations; identifying key milestones and holding the team responsible for its progress
Assist with the development of all marketing campaign assets
Synthesize consumer trends and market dynamics to influence business decisions and campaign development
Define and analyze marketing KPIs to determine the success of marketing campaigns
Perform post-mortem analyses after key milestones
Qualifications
Current MBA student or recent graduate.
Understanding of the duel-sided marketplace Fortnite offers and how to market to the different segments (EG Battle Royale vs Creative mode)
Knowledge and passion for industries like Games, Media & Entertainment, and Consumer Technology
Experience in brand strategy & development, brand insights, brand management or related fields
Intrinsically motivated, proactive individual with excellent interpersonal and written/oral communication skills, with an ability to work cross-functionally and at all levels within the organization.
Experience working with data analytics to inform decision making.
Experience working with cross-functional teams.
Other information
This is an internship in 2023 with a flexible start date. Recruitment will be ongoing until teams find an ideal match. For more information about Epic’s Early Career Program, visit Epicgames.com/students.
Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.
