The Coca-Cola Company- Marketing Summer Intern
About The Coca-Cola Company
The Coca-Cola Company operates in the Food industry. The company is located in Atlanta, GA, Auburndale, FL, Brandon, FL, Alpharetta, GA, Monmouth Junction, NJ, East Hartford, CT, Dallas, TX, Hewitt, TX, Denver, CO, Phoenix, AZ and San Jose, CA. The Coca-Cola Company was founded in 1892. It has 88900 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance.
About the Position
The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We have Marketing Internships in the following fields.
Brand Management
Digital Marketing
Human Insights
Retail Sales
Marketing Operations
The Summer 2023 internship is a 10-week program that gives you the opportunity to apply your learnings in real world experiences and network be mentored by leaders within the industry.
Responsibilities
A marketing internship with The Coca-Cola Company is an opportunity to learn skills which will help you learn and grow. Based on the specific internship role you are given your experiences may include but are not limited to the following.
Learn how local brands strategies effect the overall Company strategy and drive profitable growth.
Connect with brand managers and category teams to find communalities with other local brands to define to develop growth strategies.
Analyze market data to uncover channel and campaign insights to determine actions that will increase marketing penetration.
See how teams leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.
Connect with customers to execute and manage customer-specific online website and third-party platforms to ensure content (product images, description, bundles) is optimized and resolves any errors/issues
Implement and oversee the Coca-Cola product listings including set up, pricing, categorization, images, description, up-sell/cross-sell online to optimize online and in-store presence.
Develop tools, roadmap, and programs to increase online and offline channels to optimize product performance.
You'll gain experience with Nielsen or IRI, Bases and other quantitative research tools to understanding consumer behavior.
Qualifications & Requirements
Bachelor's or Master's degree in Marketing, Data Analytics, Strategic Management and/or Business
Junior or Senior in an accredited university with at least a 3.0 GPA
Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
Ability to work cross functionally with operations, business system and financial processes and activities, project management, in order to prepare and present to internal and external key contacts/senior management.
Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
What We Can Do For You
Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world and we're always innovating.
Expansive & Diverse Customers : We focus on diversified and large range of customers each day.
Critical experiences : We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
Other information
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
