The Cheesecake Factory - Brand Marketing Specialist
About The Cheesecake Factory
Named to FORTUNE Magazine’s “100 Best Companies to Work For®” list every year since 2014, The Cheesecake Factory Incorporated is a leader in experiential dining. We are culinary-forward and relentlessly focused on hospitality. Delicious, memorable experiences created by passionate people—this defines who we are and where we are going.
We currently own and operate 353 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia®, Flower Child® and a collection of other FRC brands. Internationally, 34 The Cheesecake Factory® restaurants operate under licensing agreements. Our bakery division operates two facilities that produce quality cheesecakes and other baked products for our restaurants, international licensees and third-party bakery customers.
We are an E-Verify and equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for all. We welcome applicants from a wide variety of identities, ideas, perspectives, backgrounds and experiences to apply. The Cheesecake Factory offers reasonable accommodations to job applicants with disabilities.
#SoCheesecake #LifeAtCheesecake
About the Position
You may know us as a company with great food…You may also know us from ‘Fortune’s 100 Best Companies to Work For’ list… 11 years in a row! What you may not know is, we are a company committed to building strong local connections and driving guest engagement through strategic marketing initiatives.
As a Brand Marketing Specialist for North Italia, a growing modern Italian concept known for its handcrafted cuisine, beautiful spaces and great hospitality, you’ll be responsible for developing and executing holistic campaigns that resonate with our diverse guest base. From helping craft innovative plans to ensuring brand consistency across all channels, you'll play a pivotal role in strengthening market presence, driving guest engagement and supporting business growth through creative storytelling and data driven strategies.
In this role, you will work closely with the Director of Marketing and external agencies to implement national promotions, oversee creative production, and manage digital marketing campaigns. You’ll develop assets for our own channels, coordinate with vendors, and analyze campaign performance, all while ensuring consistent messaging that amplifies our brand's presence.
You’ll thrive in this position if you are:
A Creative Strategist: You have a knack for storytelling and crafting campaigns that captivate diverse audiences.
Highly Organized: You excel in managing multiple projects and maintaining deadlines in a fast-paced environment.
Collaborative: You work well with cross-functional teams and partners to deliver on ambitious marketing objectives.
Detail-Oriented: Your strong attention to detail ensures flawless execution of campaigns and creative assets.
Adaptable: You thrive in dynamic environments and can pivot when necessary to meet evolving business needs.
Responsibilities
Own the implementation and communication of national marketing promotions and programs.
Manage our digital marketing campaigns, including content updates, list segmentation, automation, and performance tracking across email and web.
Collaborate with the Director and agency to develop and execute media plans that build awareness and drive traffic.
Write comprehensive and detailed project briefs for all marketing assets across channels.
Oversee the production of brand-level creative for all in-restaurant materials and campaigns, including pre-production for photo and video shoots.
Direct brand social channels and support the Coordinator to create and distribute organic and paid content.
Function as a key liaison between agency partners and third-party vendors to ensure accurate and timely development of marketing materials.
Oversee all campaign wrap-up decks, including analysis of KPIs for campaigns.
Qualifications
2+ years of experience in marketing or public relations.
Strong adaptability and ability to collaborate across teams.
Excellent organizational and attention-to-detail skills.
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience with project management software (e.g., Basecamp) is a plus.
What we prefer
Digital background preferred with paid media and digital management.
Experience within the restaurant or hospitality industry.
Experience with project management software (e.g., Basecamp)
Other information
What we offer:
Medical, Dental & Vision
Vacation and sick time
401K with company match
Tuition reimbursement
25%-35% discount when dining as a guest
Annual stipend for dining in our restaurants
Compensation Range: $70,000 - $79,000 / Year
