Anthropologie - Public Relations Coordinator
About Anthropologie
Anthropologie is a unique, full-lifestyle destination that aspires to bring creativity, optimism, and inspiration to our customers, every day. Offering an unlike-anywhere-else assortment with an artisan spirit and a global point of view, Anthropologie prizes curiosity and discovery – and engages in constant, perspective-broadening conversation with our creative-minded community. We take pride in our connection with individuals who prioritize self-expression and pursue inspiration, knowledge, and experience in the spirit of boundless curiosity. Those who love Anthropologie want to eel and look like themselves. They have a sense of adventure about what they wear, and take a thoughtful approach to interior décor and the harmony of home. Although personal style is important to them, they’re not governed by trends. We listen to our customers and look to our community for inspiration and feedback – the intention is to exceed their every expectation, in unexpected ways.
About the Position
Support Anthropologie's public relations efforts for the lifestyle brand. Contribute to the development of PR programs, execution of PR initiatives and product placement activities.
Responsibilities
Editorial
Assist in sample request process, and partner with cross functional teams to coordinate the fulfillment of all incoming sample inquiries from media outlets
Facilitate sample trafficking and keep meticulous log of all inventory coordinated and sent out for media requests and influencer campaigns
Support team in all high-res image requests from media and press partners
Partner with buying teams to obtain and confirm accurate product credit information to designer partners, agency partners, influencers and media as requested
Assist in managing and updating the PR team’s media lists and contact database on a continual basis
Assist in the development of digital look books and other materials for specific and seasonal requests
Develop familiarity with media markets, outlets and influencers, and study industry trends to help assess new opportunities
Develop media relation skills and editorial contacts at regional and national levels across the fashion, lifestyle and bridal outlets, including bloggers and influencers at the regional and national level
Monitoring & Reporting
Track pending credits and communicate to PR and buying teams
Monitor for daily coverage, create press clippings and distribute to PR team
Support team in management and updating of archived press clippings
Compile weekly highlights for company-wide distribution
Create monthly reports for distribution to senior leadership
Event Production
Assist in event production including venue research and related services
Oversee management of invitation lists and RSVP tracking
Partner in managing event timelines and deliverables to keep the team on track
Coordinate samples as needed
Oversee the creation of post-event recaps
Additional
Assist with hiring of interns
Maintain PR team calendar
Oversee management of magazine subscriptions
Support basic office management
Qualifications
Minimum one-year experience in public relations or relevant internship experience
Strong verbal and written communication skills
Excellent organizational and time management skills; ability to prioritize key projects
Self-starter who will thrive in a creative, fast-paced environment
Computer proficient in Word, Excel, Adobe Acrobat and Power Point
Familiarity with Cision media software a plus
More information
Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
