In this Office Hours conversation with Windsor Western, Jenny Campbell will cover common themes in her career that have contributed to her rise to her current role as Chief Marketing Officer (CMO) at kate spade new york. How did she get there? Where did her journey begin? What can you do now to set yourself on a path to become a CMO at your dream brand one day?
Jenny will share skills that all CMOs need and tips and tricks for how to get them including:
Media, particularly digital media
Marketing Strategy
Creative judgement and the ability to manage a creative process
Consumer insights
Business impact and measuring ROI
Team management/stakeholder management
Giveaway alert! Three lucky attendees will also be selected to win a kate spade new york purse for your ultimate dream career wardrobe! Don’t forget to RSVP, we’ll see you there!